Brand strategy & consumer insights
Summer 2025
San Francisco, CA
Studying Gen Z’s relationship with social media.
Interned with Pinterest’s MCDC (Marketing, Comms, Design, Creative) team at San Francisco HQ.
Conducted message testing and analyzed Gen Z’s evolving relationship with social media, translating insights into marketing and brand strategy recommendations for the “How Did They Do It?” brand campaign.
research & wrap-up: “mcdc pintern”
